When is denim day 2011




















The perpetrator gets arrested and is prosecuted. He is convicted of rape and sentenced to jail. He appeals the sentence. Within a matter of days the case against the driving instructor is overturned, dismissed, and the perpetrator released.

Enraged by the verdict, within a matter of hours the women in the Italian Parliament launched into immediate action and protested by wearing jeans to work. This call to action motivated and emboldened the California Senate and Assembly to do the same. People all over the world were outraged, and wearing jeans became an international symbol of protest against erroneous and destructive attitudes and myths surrounding sexual assault.

As decisions of the news spread so did the protests. This protest was picked up by international media and eventually spread to LA. Inspired, Patti Occhiuzzo Giggans, Executive Director of Peace Over Violence, thought everyone should be wearing jeans to protest all of the myths about why women are raped. Every year since — Peace Over Violence has organized Denim Day, which has evolved Nationally and Internationally, to become an award winning rape prevention education campaign, which asks community members, elected officials, businesses and students to make a social statement with their fashion statement.

Wearing jeans on this anniversary has become an international symbol of protest against erroneous and destructive attitudes about sexual violence. If you or someone you know needs help, view resources. On a sunny morning in April, dozens of advocates from the movement to end violence—all wearing denim—gathered on the steps of City Hall in to commemorate Denim Day of Action in New York City, a day recognized across the country as one to raise awareness, support survivors and debunk myths and misconceptions surrounding sexual violence.

Stringer and Council Member Julissa Ferreas at a press conference. Elected officials and representatives from community-based organizations called for effective community programming and education to prevent and end sexual assault and relationship violence, and both borough presidents and City Council presented proclamations officially declaring April 27, as Denim Day. We were joined by members of the media, who covered the event for local news outlets.



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