Whyte label by joe doucet




















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Cleaner chemistry: Ashok Boob, and turning entrepreneur at Thoughts on ideas. Joe Doucet is a young American designer whose work spans multiple disciplines. His Cajun roots are a driving force in his body of work, encompassing furniture design, product design, interior design and architectural services residential and commercial , photography, packaging, brand identity and more. The first of the Whyte Label pieces has already made its debut, The Screwtop Table , a flat-pack piece that takes the idea of self-assembly and elevates it to a fetish!

In the realm of world design, Joe continues to create across all platforms in a way that is equal parts avant-garde, practical and transformational. He lives in New York, though he travels extensively. Particular Particules A highly curated, visual only site created by Maria Horn with a wide range of content.

A year or two later I was attending one of the best schools in the world on that subject — Art Center. Although I was working a few jobs to pay for it, I was completely in my element for the first time in my life. How did you tackle the challenges of learning other design mediums? A: What studying and the practicing of Graphic Design taught me was that all design decisions is not about aesthetics, they are about communication.

You cannot divorce color, or texture or shape from meaning. The medium you work in does not matter as it is a message you are constructing. Everything else are technical details. This is where research and abandoning a fear of failure come to bear. Forget mediums. Just figure out what you are trying to say and say it.

Q: I just returned from the red dot awards in Germany and had a lengthly conversation with founder Peter Zec about the differences between European and Asian design. Some people call you the quintessential American designer. What defines American design?

A: I honestly never thought of myself as the quintessential American designer. I think design in America was last seen as a coherent concept in the mid-century.

There is a momentum building up here now which I think will come to define American Design in the decades to come. Rather than a dogma we all agree to, It will be the individualistic approaches of people like David Weeks, Rich Brilliant Wiling, Todd Bracher, Marc Thorpe, Stephen Burks, Dror and a few others when combined, will give a lens to what was meant by American Design in the early part of the 21st century.

What was it and how do you feel about it now upon reflection? A: Yes. I was around 2 years old. Q: Tell me about Whyte Label. It is in essence a new business model for launching concepts. Each product is offered to the public using precious materials and a bespoke manufacturing method.

A piece is only created once an order is placed allowing for no waste. Additionally, there are production versions of each product which can be licensed to other manufacturers for inclusion in their lines. Them materials and manufacturing methods differ, but the concepts remain the same. It is an experiment in progress but the results have been promising. Q: Tell me a secret, what are you working on now?

Q: Are you a collaborator or do you work best alone?



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