Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to , followers on Instagram with no budget and no expensive gear. They are used to categorize content and make it more discoverable. Hashtags are clickable. Anyone who clicks on an Instagram hashtag or conducts an Instagram hashtag search will see a page showing all the posts tagged with that hashtag. Hashtags are an important way to expand your Instagram audience and get more reach. When you use a hashtag, your post will appear on the page for that hashtag.
If you use a hashtag on your Story, it could be included in the relevant hashtag Story, which also appears on the hashtag page. Instagram hashtags can be a great way of building community online so people are motivated to engage with your brand. For example, as the way people work out suddenly changed in , Nike Los Angeles used the playinside hashtag to feature local people getting active in their homes. A post shared by Nike LA nikelosangeles.
Instagram suggests using a combination of popular and niche hashtags to reach different audiences, from broad to specific. Instagram breaks hashtags down into nine distinct types:. A post shared by Cartems Donuts cartemsdonuts. Branded hashtags are another great option for businesses on Instagram. You can include up to 30 hashtags on a regular post, and up to 10 hashtags on a Story. The consensus is that about 11 hashtags is a good number to start with. But the most common number of hashtags to use on Instagram is between 1 and 3.
Fortunately, there are a couple of easy ways to make your hashtags less visible. Source: VW on Instagram. A post shared by Rocky Mountain Soap Company rockymountainsoapco. You can hide hashtags on Instagram Stories, too.
One option is simply to minimize the appearance of your hashtags by pinching and shrinking them to make them quite small. You can also tap the hashtag sticker to change it from a white background to a semi-transparent one. If you want to hide your hashtags entirely, you can paste an emoji, sticker, or GIF overtop to obscure them. Source: Christina Newberry. Source: Instagram. To search for a hashtag on desktop, enter the hashtag including the symbol into the search box.
When you are choosing which hashtags you want to use, try to think of the audience you want to reach and the goals of your post. Grow your practice's social media presence, build your reputation and engage with future clients through inspiring, educational and informative social media marketing.
Instagram sets a limit of 30 hashtags and it might be tempting to add all 30, but actually the recommended number is between three and There is a lot of debate about this with some people claiming that, by doing this, you can gain more followers.
More realistically, it keeps your Insta posts clean and crisp looking. Well, the thing is, the popular or trending hashtags are not always the best ones to use to get more eyeballs on your content. Besides, they are usually too vague and broad to have any strong community or defined audience.
Many social media experts myself included recommend hashtags with no more than , posts currently using them. This way, you have more chance of getting noticed. There are two main things you can do to find the right hashtags for your content. Checking which hashtags your competitors are using can give you a lot of insight. Go to their profiles and see which hashtags they are using for which posts. For example, they might be using one set of hashtags with product launches and another to talk about their team.
Try different hashtag sets for different posts and see if it affects reach. Try different combinations and see what works. A lot of the rules that apply to Instagram also work across social media more generally.
Instagram has gone through a lot of changes since , but through it all, one thing has stayed consistent: the importance of Instagram hashtags. Even in , using relevant, targeted hashtags on your posts and stories is one of the best ways to get discovered by new audiences on Instagram.
And this can translate into more engagement, more followers, and more customers for your business. By using these three hashtags, the image is cataloged so other Instagram users who enjoy healthy foods can easily find it. Numbers are allowed in hashtags.
Ready to get started? From boosting engagement to finding new communities, in the following video, we break down everything you need to know about Instagram hashtags in Understanding the different types of hashtags and their corresponding audiences is key to developing an effective Instagram hashtag strategy:. Community hashtags are hashtags that connect like-minded users around a specific subject.
Hashtags indicating your niche in your industry , like weddingphotographer or travelphotographer. Hashtags for Instagram communities in your industry , like bakersofinstagram or foodiesofinstagram. We recommend using a variety of hashtags on your posts and stories so your posts can reach different communities. For example, if you run a food account, you could use cleaneats to reach users looking for healthy recipes or sweettooth to nab attention from the dessert-loving crowd.
It can be as simple as your company name, tagline, or the name of one of your products or campaigns. Or it can be a hashtag that has nothing to do with your brand name but everything to do with your brand identity!
While community hashtags are meant to increase the reach of your message, branded hashtags are designed to connect themes for you and your audience. They can be used to promote a campaign or collect user-generated content UGC. Getting your Instagram followers to use your branded hashtag in their posts and stories is key to getting discovered on Instagram by new audiences.
This way, your followers can tap the hashtag and see other posts about your business. While branded and community hashtags are meant to last, campaign hashtags are usually shorter-term and run for just a few days, a season, or a year. For example, Tezza App recently used the hashtag 12daysoftezzaapp to promote a holiday campaign. When used correctly, Instagram hashtags can help you grow your reach, get more engagement, and attract more followers.
But in order to be successful with hashtags, you need to be strategic about what hashtags you use and when you use them. The best way is to look and see what Instagram hashtags your audience, competitors, and industry leaders are already using. These take a little more humor and are not often used by brands. Ironic or commentary hashtags are tied to the caption and usually at the end of it.
These hashtags are not added to be searched on or to promote anything. For brands, these are not the most useful hashtags but might be relevant if your brand voice fits this kind of humor. Some hashtags, usually offensive or spam ones, trigger a flag on your account.
Others might get added because the newest posts have been identified as spam content. Checking in on how all these hashtags are working out for you. By reviewing your analytics, you might end up finding that your most relied-on hashtags are not actually the ones resonating the most with audiences.
Using hashtags on Instagram has many benefits for brands: increased brand exposure, increased engagement and competitor analysis insight. Ready to get into more InstagramStrategy?
Take a look at how to create an Instagram strategy for your brand. Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. Send us an email. Send us an email Who are you trying to contact?
Sales Support Other. Encourages audience interactions When you use branded hashtags and encourage their use, it becomes another form of engagement. Competitor analysis How much digital space are your competitors taking up in your market? Content research Similar to what you would do for SEO keyword research , hashtags can help you research different content ideas.
Use hashtags in the first comment Too many hashtags in a caption overwhelm valuable real estate and can make it look messy. Find the best hashtags for you There are several ways to find the best hashtags for you.
Keep hashtag lists for easy access Instead of copying and pasting the same set of hashtags for every post, divide them up into topical ones. Different types of hashtags There are several different types of hashtags that brands should know about. Location hashtags Location hashtags are pretty self-explanatory. Themed hashtags Have you ever seen a post about a national food day and wondered who the heck comes up with them?
Trending hashtags This type of hashtag is one of the more difficult ones to post since it involves keeping tabs on the latest and knowing how to apply them to your brand. Ironic or commentary hashtags These take a little more humor and are not often used by brands. Brands should use hashtags on Instagram Using hashtags on Instagram has many benefits for brands: increased brand exposure, increased engagement and competitor analysis insight. Resources for you. The Content Benchmarks Report.
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